01
Entity clarity
Consistent names, roles, organizations, services, profiles and schema help systems identify who you are and what you are qualified to discuss.
AEO · GEO · AI recommendation readiness
AI visibility begins with authority machines can verify.
Answer engine optimization and generative engine optimization help AI systems understand your expertise. But visibility alone is not enough: credible recommendations require clear entities, useful answers, consistent evidence and genuine third-party proof.
Assess Your AI VisibilityThe shift in discovery
Your next prospect may ask an AI assistant before visiting Google.
Buyers increasingly ask conversational systems who to trust, which firm specializes in a problem and what evidence supports a recommendation. Your website must therefore do more than rank—it must make your expertise understandable, attributable and defensible.
Three requirements
What makes a business easier for AI to recommend.
02
Answer quality
Direct, well-structured explanations demonstrate subject-matter depth and give answer engines useful material to retrieve and summarize.
03
Corroborating proof
Reviews, credentials, case evidence, original research and reputable external references reduce uncertainty around your claims.
AEO and GEO
Related disciplines with one shared objective: trusted discovery.
Answer Engine Optimization
AEO structures pages and answers so search engines and conversational systems can retrieve concise, relevant responses to specific questions.
- Question-led content architecture
- Clear definitions and answer passages
- FAQ and entity schema
- Strong internal topic relationships
Generative Engine Optimization
GEO strengthens the broader evidence and context generative systems use when synthesizing explanations and recommendations.
- Consistent entities and expertise
- Citable original perspectives
- Third-party corroboration
- Topical depth across connected sources
The Trust Engine™ approach
Optimization without proof produces visibility without conviction.
Perspective
Publish a recognizable point of view that clearly demonstrates how you think.
Proof
Substantiate expertise with reviews, credentials, outcomes and verifiable evidence.
Presence
Make those signals consistent across your site, profiles, search results and trusted platforms.
Read the AEO Marketing guide · Explore AI Recommendation Optimization · Answer Engine Optimization explained
Frequently asked questions
AI visibility answers.
What is AI visibility?
AI visibility is the degree to which AI-powered search and answer systems can identify, understand and accurately represent a person, business or area of expertise.
What is AEO?
Answer engine optimization structures information so search engines and conversational systems can retrieve and present useful answers to specific questions.
What is GEO?
Generative engine optimization improves the clarity, context and corroborating evidence available to generative AI systems when they synthesize responses.
Can anyone guarantee inclusion in ChatGPT or other AI answers?
No. AI systems independently select and generate responses. Ethical optimization improves clarity and evidence but does not guarantee placement or recommendations.
How is AI visibility measured?
It can be assessed through entity consistency, answer coverage, technical accessibility, supporting proof, branded prompts and the quality of how systems represent the business.
Can AI systems understand why your expertise matters?
Measure the signals available today and identify what needs to become clearer.
Get Your Authority Score