Clarify the authority position
Define the expertise, audience and point of view you should be known for.
Authority Marketing Strategist · Founder of TW3 Marketing
I help experts become the trusted answer.
For more than four decades, I have worked where leadership, technology, sales and reputation meet. Today I help founders, CEOs and professional-service firms turn real expertise into visible authority—across Google, AI answer engines and the human conversations that drive decisions.
About Bobby Christy
Experience shaped by service, business and constant reinvention.
I am a United States Marine Corps veteran, author, entrepreneur and strategic advisor. I founded TW3 Marketing in 2018 after decades of learning how trust is earned: through clear thinking, consistent execution and proof that holds up when prospects look closer.
My work is built for experienced leaders who are excellent at what they do but whose digital presence does not yet communicate the full weight of that expertise. The goal is not louder marketing. It is a stronger, more credible market position.
The Trust Engine™
Authority is engineered from evidence.
Build a proof architecture
Connect credentials, outcomes, reviews, case evidence and original thinking.
Make it discoverable
Structure content and entities for search engines, AI systems and real people.
Read: The AI Authority Paradox™ · Explore the Digital Authority Assessment
Professional proof
Trusted by leaders who value clarity and execution.
“Bobby brings a rare combination of strategic thinking, real-world business experience and the ability to make complex ideas actionable.”
Sheri Mills · Strategic Enterprise Sales Executive
“He sees the bigger picture, asks the right questions and helps leaders move from uncertainty to a clear plan.”
Barbara Harrington · Advisor
“Bobby understands how trust, technology and human judgment must work together.”
Ian Horner · AI Strategy Architect
Additional verified Google and LinkedIn recommendations will be added here with their original source, date and attribution.
What I believe
Proof matters more than persuasion. AI visibility is a trust problem before it is a technology problem. And the strongest marketing does not manufacture authority—it makes genuine authority easier to understand, verify and recommend.
That is the standard behind every Authority Score, strategy engagement and Trust Engine™ recommendation.
Does your digital presence reflect the authority you have earned?
Start with a practical assessment of your visibility, trust signals and proof.
Get Your Authority Score